Content Development
Content Marketing That Drives Engagement
Content development and marketing programs powered by a team of subject matter experts, writers, analysts, content marketers, and designers, all focused on your success.
Types of Content We Create
Short Form
• Articles/Blog
• Top Tips
• FAQ
Long Form
- Research Insight Reports
- Whitepapers
- Case Studies
- Webinar Executive Summaries
Visual Form
- Interactive Whitepapers
- Infographics
- Video
- StoryDesign
Interested in taking a deeper dive into our content development and marketing programs?
Fill us in on the basics and someone will be in touch soon.
Our Recommendations
TOP TIPS
When you want to get your point across, less is more
Impactful, expertly designed content that offers a quick read and valuable information helps you stand out from competitors and differentiates your brand. Detail 5-10 quick tips or steps to encourage a better understanding of a topic to unlock these benefits.
Customer Benefits
- Positions your company as a thought leader and industry expert by offering informative, educational content that is easily digestible and shareable
- Subtly persuades decision makers and influencers without a strong sales message
- Helps our audience understand and evaluate your company’s product or service offering
- Requires minimal input from your product or marketing team but still results in high-quality, visually appealing, and impactful content
ASK THE EXPERT
Showcase your in-house expertise while solving industry problems
Put your leading expert in the spotlight in this quick-hit asset that uses the familiar Q&A format to position your company as a thought leader and industry expert. We’ll briefly interview your in-house expert or key strategic partner to address an industry problem, explore trends, or explain a product or service.
Customer Benefits
- Builds trust with the audience through the words and image of your industry expert
- Positions your company as a thought leader and industry expert by offering informative, educational content that is easily digestible and shareable
- Subtly persuades decision-makers and influencers without a strong sales message
- Requires minimal input from your product or marketing team but still results in high-quality, visually appealing, and impactful content
INFOGRAPHICS
Pictures speak louder than words
Infographics are highly effective at grabbing your audience’s attention, getting extra mileage from research data, engaging users on social media, or driving traffic to your site. We’ll work with you to translate your selected data points into highly visual and easily digestible content.
Customer Benefits
- Increases brand awareness and engagement with your audience
- Educates your audience on your position on a given topic area
- Positions your brand as a thought leader and industry expert
- Extends the impact of associated content (research, white paper, etc.)
SPONSORED ARTICLE
Maximize your visibility with custom native content
Effectively reach your audience in a place you know they’ll find you—on our brand websites. Sponsored articles run alongside editorial content to inform readers how your product or service solves an industry problem or many other possibilities.
Customer Benefits
- Grabs the audience’s attention by appearing near editorial content on the associated brand’s website
- Educates your audience on how your company solves an industry problem
- Extends the impact of associated content (research, white paper, etc.)
- Positions your brand as a thought leader and industry expert
WHITE PAPER
A familiar, trusted solution is even more impactful with expert design
As one of the most effective tools to establish subject matter expertise and thought leadership, white papers provide the opportunity to take a deep dive into your solutions to industry problems. We elevate this tried-and-true format with thoughtful design to break up large areas of text and showcase your images, charts and customer testimonials.
Customer Benefits
- Positions your company as a thought leader and industry expert
- Educates the audience on your approach to addressing industry problems
- Helps the audience understand and evaluate your product or service
- Subtly persuades decision-makers and influencers without a strong sales message
- Enhances credibility through co-branding with associated EBM brand
STORYDESIGN
Take your audience on an immersive visual journey that’s truly unforgettable
Bring the written word to life through a StoryDesign, an engaging format that combines quality content with compelling imagery and interactive effects. Powerful as a standalone product or paired with a research program or other long-form asset, StoryDesigns easily convey highly technical information or statistical analysis. They also provide an exciting user experience allowing you to collect valuable data on user interactions.
Customer Benefits
- Provides users with an optimized, dynamic experience across all devices
- Establishes thought leadership and educates users on key topics
- Encourages users to interact and learn more about the content that interests them
- Extends the life of related assets, such as research, white papers, or webinars
- Allows you to gain deeper insights into audience interest through metrics
Want more information on our content development and marketing programs?
Fill us in on the basics and someone will be in touch soon.
Our Brands
Test
Insights for Tank Truck and Bulk Logistics Fleets
Tank and Bulk Trucking Professionals
Test
Strategies and Know-How for Optimizing Fleet Uptime
Corporate, Fleet and Maintenance Management, and Decision-Makers
Test
Driving Commercial Truck Fleets to Better Productivity
Executives, Operations, and Management of Commercial Fleets
Test
Logistics Know-How for Cold Chain Management
Distributors and Transporters of Temperature-Controlled Commodities
Test
Manufacturing, Sales, and Service Trends
Commercial Equipment Design, Manufacturing, and Sales Management